how to contact radio stations

If you’re targeting larger radio stations, you should find the contact details of whoever decides which tracks get played. Unless the curator, music host, or station manager has specifically instructed you to include a long write up, save the paper and your time.



These are the key aspects of a track that radio curators will look at when considering a music submission. Next, it’s important to build a strategy around the stations you’re going to be pitching to. We’re not telling you to be spammy, but staying top-of-mind is important.

So, it’s been a week, your release date is looming and you haven’t heard back.

iHeartRadio lets you access the world of music and radio in one simple platform. Trust me on this, I’ve received countless discs with a band’s named penned in magic marker in a loose sleeve — I can’t do anything with that. Independent Radio Promotion Guide: How to Contact Radio Stations, treat this connection like you would a garden, How Your Existing Fanbase Can Help Build Your Future Fanbase, 6 Ways to Cut Through the Noise with Your New Release, Your Fans Want to Hear Your Narrative: Crafting a Story for Your Music Career, Add Lyrics to Your Instagram Stories Today, How to Earn New Organic Engagement on Instagram. If the music host or station manager really enjoys your music, you stand to gain them as a fan as well. For example, BBC Introducing requires you to make an artist profile before you upload your tracks to their system. You can get started submitting music to BBC Introducing via the Introducing Uploader. When it comes to approaching radio stations, you need to know who to contact. Contact a BBC Radio Station. These are just suggestions. If you’re just starting out and don’t have airplay anywhere else, it’s okay.

They’re just nice touches. The next step is finding the music curator from the station you want to submit music to. You definitely shouldn’t send a ton of promo material and increase your shipping fees just for the sake of airplay. Learn all about how to use streaming and radio airplay to generate all the royalties you never knew existed in Soundfly’s free online course created with music-industry guru Ari Herstand. It’s actually the main thing most experts say to focus on in most of your promotional efforts. So let me break down what to include and what to leave out, and you can fill in the details yourself! Got any tips on securing airplay? Just mailing a CD with no write-up, note, or biographical info is not going to take you to the places you want to go with radio airplay. That means that when the host or station manager loads your disc into their computer it registers as a normal CD. These are the key aspects of a track that radio curators will look at when considering a music submission. If you’re not doing a show in the area, it’s still okay to send a promo package, but just remember that the whole point of sending a CD to a music curator or radio program is to deepen the relationship you started with them. Whether I’ve put them on a notebook, my computer case, or elsewhere, it will be seen. Generally, DJs and stations receive the majority of their submissions and demos in digital format. If this seems basic and obvious, I agree. Now, let’s dive into one big aspect of reaching music and culture influencers to get your music out to their audiences, so that those music fans can become your fans. Any time you can get your band name in front of a cultural tastemaker, whether they play your music or not, it’s a great investment. You need to do the same. Before you start submitting music, you need to make sure that your artist project has a good foundation in place with two key steps: getting your music critiqued and creating a press kit. But it's ok to start small. I’ve got stickers from artists that have sent in music, and I find that every now and then, just looking at the sticker reminds me to play their music again!
If the computer reads “Track 1-10” with “Unknown” as the artist and album, the disc is going to be thrown out. Below are some handy tips for writing a press release, if you’re new to the process, courtesy of our free course on DIY tour booking, Touring on a Shoestring.

When sending a CD, make sure that the metadata for the track names, artist name, and album are on the disc. Start by searching for potential stations that are specialised in your music genre. Download our free 48-page Digital Career Guide. If you wish to contact a programme or presenter directly, request a song, or send a general enquiry about a station please select the station from the list below: Once you get a conversation going, you can ask them whether they’d prefer a physical CD or a digital download. He's also the host of The DIY Artist Route Podcast, a bi-monthly exploration in the successful journeys of creative individuals from musicians to authors to educators. We use cookies to ensure that we give you the best experience on our website. That relationship is what leads to further connections with the audience you’re seeking to grow towards. Radio airplay is incredibly competitive, and there are hundreds, if not thousands, of other artists out there in the same position as you. If they tell you to send them physical media, keep the following in mind: Make sure your album is professionally produced and is packaged in the same way you’d sell it in a store. #WeMakeEvents is an international movement to highlight that the live events sector urgently needs support from loc… https://t.co/jnRJDqPgjv. These smaller stations won’t be as inundated with submissions either, so you’ll stand a much better chance of getting played early in your career. If you do have play on other stations, mention that in your note or in your bio. Look on the station’s website or social media to get the contact details you need, or alternatively just give them a call and ask for the producer’s info (they may or may not give it to you - but it's worth a try!). Music curators and radio professionals take their work seriously. As a musician, there’s a lot of stuff to keep organized when it comes to marketing your music — social media, promotion, contacting press, and building your network are all a part of this process. His work as The Audience Growth Farmer is also the subject of his blog and debut book The DIY Musician's Radio Handbook. A different sort of music school for today's musicians. Aside from music, Smith loves anything involving Batman and craft beer. I sometimes receive stickers, buttons, posters, and other little pieces of band promo stuff in the mail, and that’s a nice touch. Get music news and tips delivered to your inbox once a week. Write a personal note to that person and include it with the rest of your materials. Ultimately, the most effective (but also most difficult) way to get radio airplay is to create hype around your music organically, develop a loyal fan base, and force the radio stations to take notice.

You work hard for your music income. If you’re sending a CD, I recommend that you attempt to make a connection with the station or program host before you put a package together, and pony up the $3-$7 to mail something physical out.
Millions of $ in royalties paid out to artists just like you. But the little extra touches go a long way. Weekly digest of new Flypaper articles. Whethe… Instead include links to your songs. However, not every radio show or station does in-studio interviews when a band is on tour and swings by. You’re better off sending a download code or Dropbox link to some tracks, along with a PDF of press info. When it comes to approaching radio stations, you need to know who to contact. Company No: 03976764. Occasional course announcements and special offers. Your album or EP is the most important thing. VAT Number: GB107076729. That’s absolutely going to represent you better if you don’t yet have a professionally released album.

Some people prefer to send or receive physical copies of their music to radio stations, but this is becoming less and less prevalent.

The key is to make your email or press pack stand out and grab their attention. Ask them to analyze things like songwriting, arrangement, composition, production and mastering. Let us know in the comments below and share this info with your friends. In this case, consider rewriting your letter to include a request to perform in the studio, or do a live interview. An EPK should include links to your music, imagery, touring history, audience data and your social statistics. What Are Your Favorite Songs With Iconic Synth Sounds? No station professional has the time to manually enter the info for your music into their system. Create a more musical internet with us, one email at a time. However, if you treat this connection like you would a garden, tending it one seed at a time and thinking about the health of the seed in the long term, you’ll be able to harvest some real growth and support for your music project for years to come. Relationship building and networking are his strengths, which he works with artists in coaching, training, and speaking to improve. Good luck!

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