aerie real'' campaign press release

This website uses cookies to improve your experience. Now, the company is being criticized by customers who believe the tape measures go against Aerie’s body positivity campaign. These cookies do not store any personal information. Alternatively, since stores are reopening across the country, Weiser thinks Aerie could just offer one-use paper tape measures for customers to use in-store. Completely denying a type of woman exists is hardly representative. American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Aerie will award 20 real-life changemakers with $20,000 to help them on their journey in making the world a better place. Retouching-free since 2014. Aside from giving exposure to varying models, Aerie also reposts photos of myriad Aerie consumers. These women don’t need to be retouched, Aerie says. Photo Credit: Aerie / Andrew Buda. “Hey @Aerie, not sure if your free tape measure with your purchase goes with your body positivity campaign.

... Real … With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. [Photo via Aerie]Do you think Aerie should include tape measures in orders? Because if you’re not supporting all women, are you supporting any? #AerieREAL. It’s a campaign we all needed, especially us women.

Aerie and the #AerieREAL Role Models want to hear stories of triumph, adversity, hope and resilience. As entirely separate entities, Poppy and Ghostemane have been dominating their respective genres, but they may have lent a helping hand in inspiring one another. Let us know in the comments below. If a model is a woman of color, she is often thin.

Aerie recognizes there is still work to be done and understands the importance of challenging the stereotypical standards of beauty, which helps give its customers a voice. )+[a-z]{2,63}/i);}, failureMessage: "Value must not contain any URL's"});field11.add(Validate.Presence, {failureMessage:"This field is required"});field11.add(Validate.Length, {tooShortMessage:"Invalid length for field value", tooLongMessage: "Invalid length for field value", minimum: 4, maximum: 4});function handleFormSubmit(ele) { var submitButton = ele.querySelector('input[type=submit]'); var spinner = document.createElement('span'); spinner.setAttribute('class', 'loader'); submitButton.setAttribute('disabled', true); submitButton.style.cursor = 'wait'; submitButton.parentNode.appendChild(spinner); return true; }function resetSubmitButton(e){ var submitButtons = e.target.form.getElementsByClassName('submit-button'); for(var i=0;i

I see the intention and the effort here, but again, Aerie needs to do better. nodes[i].dataset.subscription : nodes[i].getAttribute('data-subscription'); if(status ==='true') {nodes[i].checked = true;}}};var nodes = document.querySelectorAll('#form1783 select[data-value]'); if (nodes) { for (var i = 0; i < nodes.length; i++) { var node = nodes[i]; var selectedValue = node.dataset ? For more information, please visit www.aeo-inc.com . Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Although, I will say, Aerie often does not like to mix oil and water.

This month, some Aerie customers began noticing free tape measures included with their purchases. “Six years ago, Aerie took the game-changing leap to stop airbrushing its models—which ignited a body positivity movement that has empowered women around the world to let their real selves shine,” commented Jennifer Foyle, Aerie Global Brand President. Because it kind of seems like a half-done marketing strategy meant to appeal to a wider range of consumers, yet not cater to them. Are inclusivity and transparency truly the goals of #AerieReal? I get that it’s for social distancing but you know who also loves tape measures? As one of the fastest growing brands in the apparel industry, Aerie is equally committed to creating exceptional merchandise collections for its customers while positively influencing the way women see themselves and treat others. But with most of the in-store posters from the no-retouching campaign featuring white, tall, generally thin women, I’m not calling bullsh*t, but I am addressing what no one seems to want to: that Aerie gets certain parts of its campaign wrong. Copyright © 2020 Femestella. As well, all future campaigns will include various body types that better represent customers. Necessary cookies are absolutely essential for the website to function properly. Fans think twenty one pilots hid another Dema clue in their live set, The Sanderson Sisters are out to get you in this ‘Hocus Pocus’ board game, Chadwick Boseman fans want to replace Confederate statue with memorial, Try to spot every cameo in Touché Amoré’s pet-filled video for “Reminders”, Here’s how Lady Gaga reacted to Rob Halford joining her fans at a show, No, Spirit Halloween didn’t really take over the Amoeba Music building. Phone: 212.972.0277 People who obsessively check their proportions because they have an eating disorder, — Sonia Weiser (@weischoice) August 30, 2020. The fact is, there are so many other lingerie brands doing a better job of inclusivity and yet, our society is giving Aerie all the credit when realistically, Aerie has a lot more work to do. Aerie wants to be able to say they don’t retouch — you know, for street cred purposes. aerie, American Eagle's sister store for lingerie, has launched aerie Real, a Spring 2014 ad campaign featuring all unairbrushed models. However, a recent move from Aerie is now being scrutinized by customers. )+[a-z]{2,})$/i, failureMessage: "A valid email address is required"});var dom2 = document.querySelector('#form1783 #field2');var field2 = new LiveValidation(dom2, {validMessage: "", onlyOnBlur: false, wait: 300});field2.add(Validate.Presence, {failureMessage:"This field is required"});var dom11 = document.querySelector('#form1783 #field11');var field11 = new LiveValidation(dom11, {validMessage: "", onlyOnBlur: false, wait: 300});field11.add(Validate.Custom, {against: function(value) {return !value.match(/(telnet|ftp|https?):\/\/(?:[a-z0-9][a-z0-9-]{0,61}[a-z0-9]\.|[a-z0-9]\.

Some. © 2020, Nasdaq, Inc. All Rights Reserved. Tiff McFierce curates spaces and demonstrates how to practice mindfulness through music, movement and meditation. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. Where are the models with stretch marks, like Negative Underwear so chiefly displays on its website? var dom1 = document.querySelector('#form1783 #field1');var field1 = new LiveValidation(dom1, {validMessage: "", onlyOnBlur: false, wait: 300});field1.add(Validate.Presence, {failureMessage:"This field is required"});field1.add(Validate.Format, {pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.

While the company is often heralded for its inclusivity of all bodies, its refusal to Photoshop models, and for encouraging women of all sizes and races to love their bods, they’re still kind of missing the point. But since most of these photos display conventionally white, thin, and tall women, the message actually being conveyed to consumers is that white, thin, and tall is the ideal. Sonia Weiser, a journalist, is one of the first to bring attention to Aerie’s latest move on Twitter. This press release features multimedia. At this time, Aerie has not released a statement regarding the tape measure criticism received from customers. In theory, it should work. On January 23, Aerie launched its 2020 #AerieREAL campaign. Aerie is a pioneer within the body positivity and inclusivity movement. Her words have appeared in Seventeen, Life & Style, Darling Magazine, and more. American Eagle Outfitters‘ Aerie brand has been around since 2006. Steph Osmanski is a freelance writer and social media consultant who specializes in health and wellness content. Aerie has started including free tape measures in orders, an action that customers say goes against the company's body positivity campaign. It’s a campaign we all needed, especially us women. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Keiana Cavé advances technology to improve women’s health. Winners will be announced in fall 2020 and will be featured alongside the 2020 #AerieREAL Role Models to share their personal stories and inspire the Aerie community. — and so many others — are represented by #AerieReal, and not just online but also in the store, the goal of the campaign remains idle. AEO released news that it was going to discontinue using supermodels and digitally retouching its … Most recently, Aerie announced that it is no longer retouching its photos. “That doesn’t explain why you get the tape measure after the purchase though. It is mandatory to procure user consent prior to running these cookies on your website. , — Lauren Jonik (@laurenjonik) August 30, 2020. Great. Some customers have begun receiving free tape measures with their Aerie purchases.

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